Artificial
Intelligence and Machine Learning form the core of
many industries today, not barring marketing. AI helps bridge the gap
between Data Science and Execution.
Artificial
Intelligence Marketing is an emerging technology that is poised to become
an essential part of marketing strategies in the coming days. But
what exactly is Artificial
Intelligence Marketing?
AI
Marketing is a process of utilizing customer data and AI concepts to predict
customers’ next moves and perk up the customer journey. It enables marketers to
build a clearer picture of their target audiences so as to provide them with what
they anticipate. The state of Artificial Intelligence
Marketing wouldn’t have been possible without some of the core elements, Big Data, Machine Learning, and
the right solutions.
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