Putting Artificial Intelligence to Work

Artificial Intelligence (AI) is one of the hottest technology trends on the planet, but for the average small business owner, it can be terribly intimidating. It’s time to get over that.

While many small and midsized business (SMB) leaders say AI is critical for their business, only one in five are actually doing anything about it, according to a recent Capterra survey.

This should come as no surprise since we all know SMBs don’t tend to deploy new technology until the kinks have been worked out and it becomes more mature. Plus, they have more pressing priorities to deal with, like finding new customers and paying the bills. Right?

But here’s the thing: AI isn’t all that new, and it’s not some temperamental new technology that could come-and-go as quickly as Palm Pilots, Betamax video players and QR Codes. It’s here to stay, finding its way into everything from those personalized shopping suggestions we all get on social media sites to virtual assistants like Amazon’s Alexa and Apple’s Siri. Increasingly, it’s also seeping into SMB operations.