#Machine_learning
is a direct application of #artificial_intelligence
which enables a system to learn from data recorded from actions and experiences
for better future experiences. Machine learning incorporates learning arising
from the combination of different variables enabling better consumer
experiences.
The logistics
industry and its supply chain management are affected by high number of
variables and uncertainties like inadequate area mapping or imbalance between
demand and resources availability or vehicle breakdown or even the vagaries of
weather. Determining innovative patterns in supply chain data through #machine_learning
enabling excellent customer experiences can transform the prospects of most
logistics businesses.
Some ways in
which #machine_learning
is positively influencing supply change management are:
1. Enhancing Last-Mile Delivery Experience
Matching
delivery time with customer’s convenience has always been a challenge in
last-mile delivery. Before the modern technological interventions took place,
it was a trial and error method for finding the addressee present at the time
of delivery. The application of AI in logistics has reinvented the
last-mile-delivery experiences. #AI uses algorithms,
patterns and predictive insights from large data sets to differentiate
categories. For example, we use #machine_learning to
identify the type of delivery address – whether it is office or home – and the
system automatically figures out the best time to make the delivery attempt.
This increases the likelihood of addressee’s presence at the delivery address ensuring
successful delivery and improving the customer experience.
#ML also helps to keep
the supply chain updated about weather forecasts, traffic situations and other
important factors directly or indirectly impacting the delivery schedule.
Incorporating all the variables for a best-case delivery schedule increases the
likelihood of successful delivery and improves the customer experience.
Successful deliveries in first attempt mean on-time shipment completion which
brings in cost economies in the whole supply chain process.
2. Identifying the Right Delivery Locations
Best of
cartographers in the world cannot provide a minute up-to-date map with all
possible addresses listed accurately. With net access and ecommerce penetrating
the interiors and a continuously expanding habitable landscape, locating
unstructured addresses is a tough job for delivery personnel. Indian addresses,
where non-standardized, are hard to decipher and locate. Pin codes while
helpful to some extent, cover large expanses where locating the ultimate door
for delivery is a task cut out for our delivery boys. Supply chain management
works with such inaccurate data daily.
#Machine_Learning
especially comes in handy here. We look at historical delivery data and use
machine learning models to triangulate the approximate geolocation where the
address lies.
3. Enabling Field Staff to Take Smart Decisions
In the logistics
industry, the on-ground variables are many and situations can change rapidly. A
cyclone in Gujarat may require rerouting of shipments via different routes to
different locations; a political rally in a locality may disrupt the
availability of delivery personnel at the last mile hub or an unexpected surge
in volumes from a client may choke certain hubs. There can be multiple resources
to such situations. Using #machine_learning and
advanced analytics managers can quickly learn best case and worst possible
scenarios. It uses complex algorithms to suggest optimal solutions to field
personnel for best decisions sans much error.
#Machine_learning and
AI-based techniques form the foundation which will sustain the next-generation
logistics and supply chain ecosystem in the market. #ML is ideally suited for
providing insights for improving supply chain management performance through
better inventory planning, cost optimization, improvement in customer
experience by eliminating fraud, reducing risk, and error free delivery
management. It can also encourage the creation of new business models.
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